In 2026, travel trends will continue to focus on “hidden destination” or “hidden gem” trips to avoid crowds; personalized experiences that are tailored to specific life stages or passions; and deep cultural immersion over “bucket list” ticking. Another key trend continues to focus on sustainable journeys with trips that prioritize slow travel and local community connection. Wellness-focused travel continues its rise in trips focused on physical and mental healing and renewal. Lastly, sporting events such as Formula 1 events, the FIFA World Cup, soccer matches and of course the Winter Olympics in Italy are expected to attract a large number of travellers planning their trips around the event.
For today’s well-heeled traveler, comfortable climates and the freedom to enjoy the destination unencumbered by crowds are the new luxury. This growing desire to sidestep overtourism has become the top aspect of sustainable travel, with increasing interest in secondary destinations such as Emilia-Romagna in Italy.
The fear of missing out is propelling globetrotters to extraordinary adventures, yet once they arrive, the pace shifts. Travelers strolling in Italian towns such as Parma and Modena pair adventure with food, wine and heritage. FOMO gets them on the plane, but “slow-mo” (slow motion) defines the experience.
Travelers are craving personalised experiences that are truly unique and authentic, with a focus on experiencing the local culture and customs. Desire for privacy and celebration travel is fuelling demand, with milestone birthdays, anniversaries and family gatherings driving interest in secluded estates such as Relais Roncolo 1888. Exclusivity and escapism are the ultimate indulgence.
After years of upheaval, people are turning to wellness-focused journeys to restore balance and resilience. These trips can even span generations, with parents and grandparents encouraging younger participants to step away from social media and reconnect with the natural world. Mental health and longevity are just as important as physical fitness, and silence and nature play a key role in this well-being.
More time at the table. More walks through the vines. More of everything Roncolo does best. Stay four nights in April or May — pay for three
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